Director of Marketing is a website that helps you discover the schools and neighborhoods that are right for you. We have in-depth reviews, rankings, and statistics on every college, K-12 school, and neighborhood in the U.S. and millions of monthly website visitors. Located in Pittsburgh, PA in the heart of Shadyside, we're quickly becoming one of the largest websites in the U.S.

About the Job

We’re looking for a highly motivated Director of Marketing to help us grow our business and the Niche brand. As the leader of the Marketing Team, you’ll be tasked with developing and executing a multi-channel marketing strategy, growing and enhancing the Niche brand, and championing a culture of measurability and continuous improvement. You'll be expected to be both player and coach - to manage the team and execute day-to-day marketing activities. 



  • Develop and execute the company's short and long-term marketing strategies.
  • Oversee all content marketing, traffic acquisition, public relations, and branding. 
  • Manage and lead a small, but growing Marketing Team.
  • Track, analyze, and optimize digital marketing campaigns and re-enforce a culture of measurability and iteration within the Marketing Team.
  • Drive outreach campaigns in the Real Estate, Education, and Tech industries to increase brand awareness, authority, and engagement.


  • Bachelor's degree in a marketing, business, communications, or math related field.
  • 5+ years of online marketing experience for an internet company/brand.
  • Experience managing a team and leading strategic digital marketing campaigns
  • Strong analytical skills. Excited to work in a culture of measurability and continuous optimization.
  • Able to thrive in a fast paced, team-oriented environment.
  • Excellent verbal and written communication skills
  • Driven to be an evangelizer - compelling, enthusiastic, and energetic
  • Experience across marketing channels - public relations, direct outreach, SEO, social media, and content marketing


Compensation and Benefits

This is a full time, salaried position with competitive compensation and benefits including 20 paid days off per year, paid parental leave, stock options, SIMPLE IRA, and a comprehensive health plan, including vision and dental, provided at no cost to the employee. Niche is committed to the local community and offers three paid volunteering days per year. We’ve also been ranked as one of the Best Places to Work in Southwestern PA by the Pittsburgh Business Times. EOE.



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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

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