Enrollment Marketing Lead, K-12

About Niche
Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About the Role
We're looking for a highly motivated Enrollment Marketing Lead to drive our B2B marketing efforts among K-12 schools. You’ll be tasked with evangelizing and expanding our enrollment marketing solutions for U.S. K-12 schools and establishing Niche as a thought leader in the K12 market. You'll develop and execute strategies to increase brand awareness, sales adoption, and client engagement and be a conduit for client feedback to our Sales and Product teams. 

What You Will Do

During the First Month:

  • Learn about Niche by meeting with various team members to learn more about our company through our onboarding meetings
  • Collaborate with various team members to get a clear understanding of our users, clients, products, and current B2B marketing strategy
  • Start building relationships and trust with key stakeholders

Within 3 Months:

  • Develop a deep understanding of K-12 enrollment marketing solutions, digital advertising, and how we drive value for our clients
  • Develop a deep understanding of clients, products and the buyer’s journey across each of the K12 segments
  • Gain a deep understanding of the current content marketing initiatives and areas of focus.  Begin to identify areas for growth
  • Establish a strong relationship with the Enrollment Marketing Lead to ensure alignment and consistency

Within 6 Months:

  • Begin to develop blog posts, case studies, client surveys, and white papers to support Sales efforts and help refine our product offering
  • Begin to develop and present webinars, panel discussions, and conference sessions for industry stakeholders

Within 12 Months:

  • Lead the content development plan for K12 schools to target prospects and clients through the customer lifecycle, including new client acquisition, client engagement, client analytics, and brand awareness
  • Help refine and communicate our value proposition to admissions and marketing departments at schools

What We Are Looking For

  • Bachelor's degree in any field
  • 5+ years of relevant work experience in K12 admissions or enrollment marketing
  • Extensive knowledge of the K12 search and admissions process
  • Must be highly analytical and love working with numbers
  • Relentless work ethic - eager to solve one problem and move on to the next
  • Must be an excellent communicator and comfortable being a face of the company
  • Fearless and thick-skinned. Must be able to calmly field difficult questions from clients and media
  • Able to thrive and quickly adapt in a fast paced, team oriented environment

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee.
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office and we are also open to remote candidates. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

As interviews are being held remotely, if there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

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