Director of Growth Marketing

About Niche
Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About the Role
We are looking for an experienced Director of Growth Marketing to scale user growth at Niche. We need an experienced performance marketer to drive multi-channel user acquisition and engagement. Expertise in SEO, paid search, and paid social is critical for this role. You will lead a small team and work closely with Operations, Analytics, Product, Design, and other marketing teams at Niche.

What You Will Do

During the 1st Month:

Collaborate with various team members to get a clear understanding of our users, clients, products, and current growth marketing strategy
Start building relationships and trust with your direct reports and key stakeholders

Within 3 Months:

Take ownership of our growth marketing strategy and roadmap. Define goals and motivate your team to hit them
Own the user acquisition budget, optimizing spend across channels, user segments, and geographies
Develop a deep understanding of K-12 and college search and how we drive value for our user
Do self-guided research and present your findings to senior leadership
Gain a deep understanding of the user funnel and develop a framework for growth

Within 6 months:

Accountable for driving new user growth and high value conversions
Develop deep knowledge of our users, product, and company and begin to use your insights to drive strategic change
Own processes to efficiently maintain, scale, and optimize growth marketing initiatives
Advocate for and work towards alignment across all brand/marketing initiatives at Niche, even those outside of your team

What We Are Looking For

5+ years experience in performance marketing
Deep knowledge of SEO + paid search + paid social is a must
Prior experience managing a digital marketing budget north of $1M
Love of data - Analytical, funnel driven, experimentation driven
Experience managing people and owning team goals
Proven track record of impacting user growth/conversion numbers
Experience developing marketing strategies, testing, tracking campaigns, and iterating on what is successful
Experience leveraging marketing automation and data to drive growth
A change agent who relishes a fast-paced, highly energized environment and is able to work through complexity and ambiguity to drive clear strategic thinking
Ability to succeed in a player-coach role

Useful Experience

Experience working for a highly trafficked, SEO-driven website
Experience working for a two-sided marketplace

Why Niche?

Full time, salaried position with competitive compensation
Comprehensive health plan, including vision and dental, provided at no cost to the employee.
20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
Parental leave
Stock options and 401(k)
Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only. No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Apply for this position

* Required fields

First name*

Last name*

Email address*

Location *

Phone number*

Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

What’s your citizenship / employment eligibility?*

profile URL:

Why do you want to work at Niche?*

Why do you think you're a great candidate for this position?*

Were you referred by a Niche employee? If yes, please enter their first and last name here.

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

Autism
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
Blind or low vision
Cancer
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or hard of hearing
Depression or anxiety
Diabetes
Epilepsy
Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
Intellectual disability
Missing limbs or partially missing limbs
Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE A HISTORY/RECORD OF HAVING A DISABILITY
NO, I DON'T HAVE A DISABILITY, OR A HISTORY/RECORD OF HAVING A DISABILITY
I DON'T WISH TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Your Name	Today's Date