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Director of Growth Marketing

About Niche
Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About the Role
We are looking for an experienced Director of Growth Marketing to scale user growth at Niche. We need an experienced performance marketer to drive multi-channel user acquisition and engagement. Expertise in SEO, paid search, and paid social is critical for this role. You will lead a small team and work closely with Operations, Analytics, Product, Design, and other marketing teams at Niche.

What You Will Do

During the 1st Month:

  • Collaborate with various team members to get a clear understanding of our users, clients, products, and current growth marketing strategy
  • Start building relationships and trust with your direct reports and key stakeholders

Within 3 Months:

  • Take ownership of our growth marketing strategy and roadmap. Define goals and motivate your team to hit them
  • Own the user acquisition budget, optimizing spend across channels, user segments, and geographies
  • Develop a deep understanding of K-12 and college search and how we drive value for our user
  • Do self-guided research and present your findings to senior leadership
  • Gain a deep understanding of the user funnel and develop a framework for growth

Within 6 months:

  • Accountable for driving new user growth and high value conversions
  • Develop deep knowledge of our users, product, and company and begin to use your insights to drive strategic change
  • Own processes to efficiently maintain, scale, and optimize growth marketing initiatives
  • Advocate for and work towards alignment across all brand/marketing initiatives at Niche, even those outside of your team

What We Are Looking For

  • 5+ years experience in performance marketing
  • Deep knowledge of SEO + paid search + paid social is a must
  • Prior experience managing a digital marketing budget north of $1M
  • Love of data - Analytical, funnel driven, experimentation driven
  • Experience managing people and owning team goals
  • Proven track record of impacting user growth/conversion numbers
  • Experience developing marketing strategies, testing, tracking campaigns, and iterating on what is successful
  • Experience leveraging marketing automation and data to drive growth
  • A change agent who relishes a fast-paced, highly energized environment and is able to work through complexity and ambiguity to drive clear strategic thinking
  • Ability to succeed in a player-coach role

Useful Experience

  • Experience working for a highly trafficked, SEO-driven website
  • Experience working for a two-sided marketplace

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee.
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and 401(k) 
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits

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