Product Marketing Analyst

About Niche

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Niche is the best place to research U.S. colleges, schools, neighborhoods, and companies. Every month millions of people use our easy-to-read and comprehensive reports cards, rankings, and reviews to choose the right schools, neighborhoods, and companies for them.

Niche.com is all about finding where you fit in and that mission inspires how we operate every day in our office. On top of that, we want Niche to be a place people truly enjoy working.

About the Job

We’re looking for a highly motivated and detail oriented Product Marketing Analyst to join the User Experience team. You’ll work to drive and optimize product marketing and user re-engagement strategy. You’ll be tasked with marketing our existing product and newly developed features to our growing user base. In particular, you’ll develop and execute strategies to increase user retention via email and notification.

During the 1st Month:

  • Collaborate with various team members to learn about the company
  • Work with members of the User Experience team to begin to understand our users and current product marketing strategy
  • Transition to be the point person for recurring email and user re-engagement campaigns; start to learn the ins-and-outs of our ESP
  • Collaborate with Analysts across the Product department to learn about our tools, workflow, and analytical process
  • Shadow UX team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams

Within 3 Months:

  • Begin to analyze the results of various product marketing campaigns and identify opportunities and next steps related to strategy and process
  • Assume responsibility for more product marketing processes enhancements including existing lifecycles, ad hoc emails, audience building, and IP reputation
  • Collaborate with members of the UX team to gain expertise in our product marketing and user re-engagement strategies including email lifecycles and mobile notifications
  • You will begin taking ownership over some analytical processes on the UX team such as KPI reporting, dashboards, and presentation of statistical analysis and results related to product marketing campaigns and user re-engagement

Within 6 Months:

  • You will have a strong understanding of our user re-engagement and product marketing strategy
  • You will have introductory-level knowledge of all business and revenue strategy as well as how your role fits into an external team’s strategies and workflow
  • Develop and own processes to efficiently maintain, scale, and optimize all recurring product marketing initiatives
  • Begin collaboration with other product teams and champion data-driven decision making and performance evaluation

Within 12 months:

  • You will have deep knowledge of our product marketing processes and strategy and become the go-to resource for all things email and notification related.
  • Own analysis and reporting for all recurring and ad-hoc product marketing initiatives
  • Partner with other product teams or business teams to set goals, and devise product marketing tactics to achieve those goals
  • Use data-driven insights to inform and develop strategy for both product marketing and feature development initiatives

What We Are Looking For:

  • Bachelor’s degree, preferably in a quantitative field
  • 1+ years of relevant work experience in email marketing, product analysis, and or business analysis.
  • Work experience with an email platform and an understanding of email marketing best practices
  • Self-directed; ability to translate vague requirements into prioritized problems to solve
  • Experience with SQL, R, Python, or other tools.
  • Statistical modeling & A/B testing experience

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and SIMPLE IRA
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

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