Digital Marketing Specialist

About Niche
Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About the Role
We're looking for a driven and highly-motivated candidate to join the Business Operations & Analytics team as a Digital Marketing Specialist. You will manage digital advertising campaigns for our partner schools and colleges and strive to provide them with unmatched value. You will also work with analysts on the team to identify inefficiencies in your processes and develop systematic approaches to digital advertising. Your work will directly impact our ability to grow the direct sales organization at Niche. 
What You Will Do

During the 1st Month:

  • Collaborate with various team members to learn about the company
  • Work with members of the Business Operations & Analytics team to begin to understand our users, our clients, the industry, and our direct sales organization
  • Shadow team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
  • Learn the basics of Salesforce
  • Learn how to execute digital ad campaigns using Google Ads and Facebook Ads Manager

Within 3 Months:

  • Gain a deep understanding of our sales organization and how different teams work
  • Begin independently setting up and managing digital advertising campaigns for our clients 
  • Work with analysts on the team to learn how to use insights from ad performance to drive optimizations
  • Start to identify ways we can improve our digital advertising efforts and work with other members of the team to implement change
  • Begin to learn the ins and outs of K-12 and college enrollment marketing, digital advertising, and how we drive value for our clients—do some self-guided research and present your findings

Within 6 months:

  • Perform self-directed research to stay up-to-date on industry standards and identify new advertising channels and strategies
  • Become obsessed with driving value for our clients—test different ad creatives, work with analysts to automate processes, optimize spend
  • Create reports and dashboards to help clients see how their campaigns are performing, communicating key takeaways and areas for focus

Within 12 months:

  • You will have a deep knowledge of our product, company, and sales organization
  • You will be an expert on digital advertising for colleges and K-12 schools
  • You will be held accountable for driving value for our clients through digital advertising 

What We Are Looking For

  • Bachelor’s degree
  • Passion for learning new things
  • Ability to translate vague requirements into prioritized problems to solve
  • Proven track record of getting things done
  • A “whatever it takes” approach to your work

Useful Experience

  • Web Analytics
  • Salesforce or CRM experience
  • Experience with digital advertising
  • Understanding of K-12 and/or college admissions processes
  • A/B Testing

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee.
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days off per year
  • Parental leave
  • Stock options and 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office and we are also open to remote candidates. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

As interviews are being held remotely, if there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a rapidly growing team, headquartered in Pittsburgh, with employees throughout the U.S. Read more about Niche and learn more about our team.

We believe people deserve the highest quality information, guidance, and tools to inform their biggest life decisions, like selecting their school. Join our team to help solve the hard problems and make it easy for people to find where they belong.

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