Director of Brand Marketing

About Niche

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Niche is the best place to research U.S. colleges, schools, neighborhoods, and companies. Every month millions of people use our easy-to-read and comprehensive reports cards, rankings, and reviews to choose the right schools, neighborhoods, and companies for them. is all about finding where you fit in and that mission inspires how we operate every day in our office. On top of that, we want Niche to be a place people truly enjoy working.

About The Role

We are looking for a highly motivated Director of Brand Marketing to help us grow our business and the Niche brand. You will be tasked with developing and executing a multi-channel marketing strategy, growing and enhancing the Niche brand, and championing a culture of measurability and continuous improvement. As a passionate and innovative thinker and marketer, you will directly impact our employees, clients, and partners while reshaping overall company image and perception.

What You Will Do

  • Develop and execute the company's short and long-term brand marketing strategies. The Director of Brand Marketing must be a player and coach and willing to take on any task to push their strategy forward
  • Lead a brand marketing team and help build and define the Niche brand, brand campaigns and go-to-market strategies that deliver on the company’s growth, potential, and future
  • Be an influencer and igniter, working closely with internal and external stakeholders to push the boundaries of creativity and do the unexpected
  • Collaborate with external agencies, internal creative teams, and product teams to expediently deliver creative solutions on time and on budget
  • Oversee social media, public relations, and brand evangelism
  • Drive outreach campaigns in the Real Estate, Education, and Tech industries to increase brand awareness, authority, and engagement
  • Collaborate with Traffic Acquisition team to support SEO, link building, and traffic initiatives
  • Collaborate with the Product Marketing team to drive awareness of new features, rankings, content, and data insights
  • Track, analyze, and optimize strategic marketing campaigns and re-enforce a culture of measurability and iteration within the Brand Marketing team


What We Are Looking For

  • Bachelor’s degree in marketing or a related field
  • 5+ years of online marketing experience for an internet company/brand
  • Experience managing a team and leading strategic marketing campaigns
  • Hard worker willing to learn and grow with the position
  • Strong analytical skills. Excited to work in a culture of measurability and continuous optimization
  • Able to thrive in a fast-paced, team-oriented environment
  • Excellent verbal and written communication skills
  • Driven to be compelling, enthusiastic, and energetic
  • Experience managing media relations, direct outreach, and social media marketing


Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and SIMPLE IRA
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Apply for this position

* Required fields
First name*
Last name*
Email address*
Phone number*

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Why do you want to work at Niche?
What is your most impressive professional accomplishment?*
Why do you think you're a great candidate for this position?*
Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits