Lead Generation Specialist

We are looking for a thorough and efficient Account Development Specialist to join our fast-growing team. 

The Account Development Specialist will support the sales team by researching and finding the best contacts for accounts in budding segments. Gathering contact information for prospecting purposes and correcting data about schools on Niche are the primary focuses of this role.  Your job is to fill the top of the funnel for the sales team by providing the best contact information for prospects and proactively correcting any data on-site. 

You will be tasked with a set of accounts to find or update contacts and then email the person to generate an internal lead.  You will also be tasked with a variety of other sales-administrative projects that could include assisting in follow up from conferences and logging social media activity from prospective schools into Salesforce, among other things.

If you are motivated and results-driven and enjoy working in a team environment, we’d like to meet you. If you want to work for a fast-paced company that is on the rise, you will want to meet us!


  • Dive in to our training and quickly start to develop an understanding of our customers  and enrollment marketing solutions
  • Participate in our company-wide onboarding process and learn about the different teams
  • Shadow other members of the sales and support teams
  • Learn operational processes
  • Jump into the day-to-day duties of an SDS -- use investigative skills to identify the correct contact for each account and email your prospects while navigating Salesforce


  • Own your numbers -- ensure you’re hitting your outreach and contacts created number while keeping a close eye on claims generated
  • Work closely with SDRs to establish a process and strategy to achieve goals and progressively seek new business
  • Become more efficient as you effortlessly navigate different school’s websites to find best contact and record work in Salesforce
  • Continue to delve and learn about the education vertical, digital marketing, Niche culture, and our product


  • Give feedback into improving operational processes
  • Effortlessly fold investigation and outreach to your routine 
  • Tap into the knowledge you’ve been building to discover and refine prospects we’re reaching out to and the language we’re using
  • Step up as a leader to the new team members
  • Continuously hit outreach targets, contacts created targets and claims while spearheading any new initiatives
  • Be prepared to take on additional responsibilities within the organization

What We Are Looking For

  • A keen eye for details and thoroughness 
  • Excellent communication skills, verbal and written
  • A desire to achieve goals
  • Experience with CRM software preferred

Why Niche?

  • Full time, salaried position with competitive compensation
  • Premium health plan, including vision and dental (provided at no cost to the employee)
  • 20 PTO days, 10 paid holidays and 3 paid volunteer days per year
  • Parental leave
  • Stock options and SIMPLE IRA
  • Your ideas and work will make an immediate impact on our company and millions of users!

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits