Marketing Manager, Partner Advocacy

About Niche
Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role
We’re looking for a highly motivated Marketing Manager for Partner Advocacy to drive our B2B marketing efforts. You’ll be tasked with developing a deep understanding of the K-12 and College partnerships and building a formal advocacy program to help drive business objectives.  You'll develop and execute strategies to increase partner engagement, assist with creating case studies and testimonials, and be a conduit for partner feedback to our Sales and Product teams. 
 

What You Will Do

During the First Month:

  • Learn about Niche by meeting with various team members to learn more about our company through our onboarding meetings
  • Collaborate with various team members to get a clear understanding of our users, partners, products, and current B2B marketing strategy
  • Start building relationships and trust with key stakeholders

Within 3 Months:

  • Develop a deep understanding of K-12 and college enrollment marketing solutions, digital advertising, and how we drive value for our partners
  • Establish strong relationships across the Partnerships Management and Business Analytics teams to build cross functional cohesion

Within 6 months:

  • Begin to develop and manage the Niche advocacy program, identify and recruit new advocates, stories, and collateral
  • Manage and mentor partners who are able to co-present and facilitate content at industry events and conferences, as well as the Niche blog and webinar series
  • Develop deeper knowledge of our solutions, company, and sales organization

Within 12 Months:

  • Build and expand our advocacy suite of content across the education verticals, including case studies, testimonials, videos, and additional onboarding collateral 
  • Contribute to the overall lifecycle marketing strategy, across various channels, with creative campaigns and content
  • Monitor and leverage positive NPS Survey results
  • Measure and evaluate advocacy program effectiveness to increase upsell and retention rates

What We Are Looking For

  • Bachelor's degree in any field
  • 5+ years of relevant work experience in B2B marketing, including extensive experience with advocacy marketing programs
  • Relentless work ethic - eager to solve one problem and move on to the next
  • Must be an excellent communicator and comfortable both driving and executing on marketing strategies
  • Able to thrive and quickly adapt in a fast paced, team oriented environment

Why Niche?

  • Full time, salaried position with competitive compensation in a fast growing company
  • Employee health plan, including vision and dental, provided at no cost to the employee
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office and we are also open to remote candidates. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

As interviews are being held remotely, if there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

 

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Working at Niche

Niche is a rapidly growing team, headquartered in Pittsburgh, with employees throughout the U.S. Read more about Niche and learn more about our team.

We believe people deserve the highest quality information, guidance, and tools to inform their biggest life decisions, like selecting their school. Join our team to help solve the hard problems and make it easy for people to find where they belong.

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