Digital Marketing Manager is a website that helps you discover the schools and neighborhoods that are right for you. We have in-depth reviews, rankings, and statistics on every college, K-12 school, and neighborhood in the U.S. and millions of monthly website visitors. Located in Pittsburgh, PA in the heart of Shadyside, we're quickly becoming one of the largest websites in the U.S.

About the Job:

We are looking for a Digital Market Manager to help us grow our business, create brand awareness, and drive more users to Niche. You should be driven, analytical, and strategic. Experience running, analyzing, and optimizing marketing campaigns is required as well as a knowledge of online marketing best practices. You will report to the Director of Marketing and will have a significant impact on the growth of the company.


  • Develop, execute, and optimize digital marketing campaigns across a wide variety of channels
  • Create, execute, and optimize SEM accounts on Google Adwords and Bing
  • Develop campaign segments for various campaigns by querying SQL databases and connecting data sets
  • Drive outreach campaigns in the education and real estate industries to increase brand awareness, authority, and engagement.
  • Collaborate with members of the marketing team to create unified, cross-channel campaigns.
  • Constantly seek out and develop new opportunities to grow our traffic and brand.
  • Keep up-to-date on search engine and PPC developments and adjust strategies as needed.


  • Bachelor’s degree in a marketing, business, communications, or math related field
  • 3+ years of meaningful online marketing experience for an internet company/brand
  • Strong analytical skills. Excited to work in a culture of measurability and continuous optimization.
  • Hands on experience running ad campaigns
  • Able to thrive in a dynamic, collaborative environment
  • Excellent verbal and written interpersonal skills

Principals Only.  No recruiters or agencies, please. 

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

Compensation and Benefits:

This is a full time, salaried position with competitive compensation and benefits including 20 paid days off per year, paid parental leave, stock options, SIMPLE IRA, and a comprehensive health plan, including vision and dental, provided at no cost to the employee. Niche is committed to the local community and offers three paid volunteering days per year. We’ve also been ranked as one of the Best Places to Work in Southwestern PA by the Pittsburgh Business Times. EOE. 

Apply for this position

* Required fields
First name*
Last name*
Email address*
Phone number*

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Why do you want to work at Niche?*
Why do you think you're a great candidate for this position?*
What is your most impressive professional accomplishment?*
Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits