PR Specialist

About Niche


We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Niche is the best place to research U.S. colleges, schools, neighborhoods, and companies. Every month millions of people use our easy-to-read and comprehensive reports cards, rankings, and reviews to choose the right schools, neighborhoods, and companies for them. is all about finding where you fit in and that mission inspires how we operate every day in our office. On top of that, we want Niche to be a place people truly enjoy working.


About the Job


We’re looking for a self-driven entrepreneurial-minded PR Specialist with 2-3 years experience helping small to medium-sized brands gain national attention.


You’ll work to elevate and amplify the Niche brand using both digital and traditional media outlets. Additionally, you will collaborate with key internal stakeholders to craft and communicate external messaging to align with Niche’s brand voice.


During the 1st Month:

  • Collaborate with various team members to learn about the company
  • Work with members of the Product and Brand Marketing teams to begin to understand our users, product, and current product marketing strategy
  • Begin to understand our existing processes for monitoring and reporting on media coverage
  • Collaborate with PR firm to understand current initiatives and establish regular communication

Within 3 Months:

  • Fully own monitoring and reporting on media coverage; begin to develop strategies to better identify and report on coverage
  • Become more independent in writing key company messaging, news releases, and media pitches
  • Work to develop an organic social media strategy and plan for audience growth and engagement aligned with company goals and external trends
  • Work closely with content editors to create articles that will resonate with the media
  • Work closely with analysts to monitor the success of PR media outreach

Within 6 Months:

  • Coordinate with the Director of Brand Marketing and other key stakeholders to contribute to and execute strategic PR campaigns
  • Take ownership of establishing KPIs and goals to measure the success of media outreach
  • Establish key relationships with key tech and industry press outlets and individuals.

What We Are Looking For

  • Case studies examples of successful PR campaigns that you directly managed
  • Bachelor’s degree, preferably journalism, communications or marketing
  • Strong verbal and written communication skills; ability to flex different communication styles depending on the audience
  • Understanding of modern media landscape; demonstrated ability of creative strategic thinking
  • Strong analytical skills. Excited to work in a culture of measurability and continuous optimization

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and SIMPLE IRA
  • Your ideas and work will make an immediate impact on our company and millions of users

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.


Candidates only.  No recruiters or agencies, please. All of our open positions are located in our Pittsburgh, PA office. Sorry, we do not offer relocation assistance.


Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.


If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

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