Growth Marketing Analyst

About Niche

Niche helps people find where they belong. Every month, millions of people use Niche to choose where to live, work, and go to school. We have in-depth reviews, rankings, and statistics on every college, K-12 school, and neighborhood in the U.S. and millions of monthly website visitors. Located in Pittsburgh, we're quickly becoming one of the largest websites in the U.S.

About the Role

We are looking for a Growth Marketing Analyst to join our team. You’ll work to drive user acquisition through paid social and digital campaign efforts through data led analysis and insights. You will also use a foundation in statistics and curiosity about what delivers results to broaden the analytical capacity of the Data Science & Growth team. Using your affinity for synthesizing data and communication skills, you will ensure that our marketing processes are optimized to help connect Niche to its users. 

During the 1st Month:

  • Collaborate with various team members to learn about the company
  • Work with members of the Data Science & Growth team to learn the landscape of our current digital and performance marketing strategy
  • Work with Analysts across the Operations departments to learn about our tools, workflow and analytical process
  • Shadow Data Science & Growth team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
  • Begin to analyze the results of marketing campaigns and identify opportunities and next steps

Within 3 Months:

  • Collaborate with members of the Data Science & Growth team to gain expertise in our digital marketing channels including campaign optimization and ROI measurement 
  • Assume responsibility for some marketing processes such as programmatic ad placement and audience building
  • You will begin taking ownership over some analytical processes on the Data Science & Growth team such as KPI reporting, dashboards, and presentation of statistical analysis and results

Within 6 Months:

  • You will have introductory-level knowledge of all business and revenue strategy as well as product features and user engagement trends
  • You will have deep knowledge of digital marketing processes and advertising revenue strategy
  • Own 25% of Niche marketing campaigns end-to-end: from developing campaign creatives to publishing the ad to spend and performance optimization
  • Begin collaboration with other teams and champion data driven decision making and performance evaluation

Within 12 months:

  • You will have deep knowledge of our digital marketing processes and become a go-to resource for campaign targeting strategies, design and analyze experiments, and publish results
  • Develop, own and maintain dashboards, reports, and deep-dive analyses to inform the ongoing launch and optimization of marketing channels and initiatives
  • You will be the expert in identifying and implementing insights about how to optimize our growth engine and marketing processes
  • Partner with other business teams to set goals, and devise marketing tactics to achieve those goals

What We Are Looking For

  • Bachelor’s degree, preferably in a quantitative field
  • Previous experience in an analytical or digital marketing role preferred 
  • Proven technical track record of combining rigorous data-driven analysis and an ability to work well across a variety of teams to solve complex problems
  • Self-directed; ability to translate vague requirements into prioritized problems to solve
  • Experience with SQL, R, Python, or other tools. 
  • Experience with web analytics, digital advertising, and ad platforms such as Facebook, Google and others
  • Statistical modelling & A/B testing experience

Why Niche?

  • Full time, salaried position with competitive compensation
  • Comprehensive health plan, including vision and dental, provided at no cost to the employee
  • 20 PTO days, 10 Paid Holidays and 3 Volunteer Days Off per year
  • Parental leave
  • Stock options and SIMPLE IRA Employer Match
  • Your ideas and work will make an immediate impact on our company and millions of users

Compensation and Benefits

This is a full time, salaried position with competitive compensation and benefits including 20 paid days off per year, paid parental leave, SIMPLE IRA, and a comprehensive health plan, including vision and dental, provided at no cost to the employee. Niche is committed to the local community and offers three paid volunteering days per year. We’ve also been ranked as one of the Best Places to Work in Southwestern PA by the Pittsburgh Business Times. EOE.

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Working at Niche

Niche is a small team based in Pittsburgh, Pennsylvania. We’re a unique blend of data scientists, engineers, parents, and “yinzers” who are looking for exceptional talent to grow our company. Read more about Niche and check out our team page.

We believe people’s lives are made better by having the right resources to inform their biggest life decisions. Your ideas and work will make an immediate impact on our company and millions of users.

Our Excellent Benefits